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What is SWOT Analysis in Strategic Management about?

The document provides an overview of SWOT analysis as a strategic management tool. It discusses the internal and external factors analyzed in a SWOT - strengths, weaknesses, opportunities, and threats. It also summarizes how SWOT analysis is used to develop strategies by matching strengths to opportunities and weaknesses to threats. Additionally, it notes some criticisms of SWOT analysis and introduces other strategic analysis tools like situational analysis surveys, TOWS matrix, and strategic factors analy

Author

Alifa Mugia

Language

EN