Opening book details…
Can I read Why a Marketing Research Code of Ethics? on EtoBox?
Why a Marketing Research Code of Ethics? by Dik Warren Twedt is a Business, Management and Accounting article available to read on EtoBox.
What is Why a Marketing Research Code of Ethics? about?
Obtaining consumer opinions through organized marketing research is essential to modern marketing. But this implies fairness to consumers, and not abuse of their confidence. The Marketing Research Code of Ethics approved by the American Marketing Association spells out minimum ethical standards for researchers.
Who reads Why a Marketing Research Code of Ethics??
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Dik Warren Twedt
- Published
- 1963
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)