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Understanding Marketing Channels by Sumon Das Das is a document available to read on EtoBox.

Distribution channels involve intermediaries that make products available to consumers. Wholesalers and retailers take ownership of goods, while agents and facilitators assist without ownership. Channels provide efficiency through specialization, contacts, and scale. They allow producers to focus on production while intermediaries tailor products to consumer demands. When designing channels, marketers analyze consumer needs, set objectives considering costs and competitors, and evaluate alternatives based o

Author

Sumon Das Das

Language

EN