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Can I read What Is Strategy - and Does It Matter? on EtoBox?

What Is Strategy - and Does It Matter? by Whittington, Richard, 1958- is a business book available to read on EtoBox.

What is What Is Strategy - and Does It Matter? about?

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.

Who reads What Is Strategy - and Does It Matter??

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
Whittington, Richard, 1958-
Publisher
Int. Cengage Business Press
Published
2002
Language
EN
ISBN
9781861523778
Category
business
Subjects
Management, Business, Economics
Rating
4.1 / 5 (23 ratings)
Updated
2026-03-14

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