About this document
Market Research Essentials for DoD by Christian Castelo is a document available to read on EtoBox.
Market research is the process of gathering and analyzing data on product capabilities, supplier qualifications, business practices, and more to inform acquisition decisions. It helps optimize commercial item use, opens communication channels, allows for informed decisions, and is required by regulation. Contracting officers, program managers, requirements personnel, and multifunctional teams all contribute. Market research should start early in the acquisition planning process and involve users, and it is
- Author
- Christian Castelo
- Language
- EN