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What is Assignment 2 about?

Cannibalization in marketing refers to the decline in sales or profitability of existing products due to the introduction of new products within the same company. It can be unintentional or strategic, with both positive and negative aspects, such as stimulating innovation or causing customer confusion. Effective management of cannibalization is crucial for maintaining competitive advantage and brand relevance in rapidly evolving markets.

Author

atif.butt786998

Language

EN