About this document
Influence of Trust on Impulsive Buying by 030 Aliyah rahmania zai is a document available to read on EtoBox.
This study examines how Online Product Review Engagement and Platform Trust Concerns affect the Impulsive Buying Behavior of college students at a faith-based university in the Philippines. Findings reveal that familiarity with online shopping platforms significantly influences impulsive buying, with students showing a moderate level of impulsive purchasing behavior. The research highlights the importance of online reviews and trust in shaping consumer decisions in the context of increasing e-commerce activ
- Author
- 030 Aliyah rahmania zai
- Language
- EN