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What is Influence of Trust on Impulsive Buying about?

This study examines how Online Product Review Engagement and Platform Trust Concerns affect the Impulsive Buying Behavior of college students at a faith-based university in the Philippines. Findings reveal that familiarity with online shopping platforms significantly influences impulsive buying, with students showing a moderate level of impulsive purchasing behavior. The research highlights the importance of online reviews and trust in shaping consumer decisions in the context of increasing e-commerce activ

Author

030 Aliyah rahmania zai

Language

EN