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What is Destination Branding Framework Explained about?

This document discusses the need for more academic research on strategic destination branding. It presents a framework for designing successful destination branding strategies that considers key factors like place marketing, destination marketing, services, product and corporate branding. The framework highlights components of strategic destination branding like brand position, image, and economic value. It suggests destination branding requires a strategic approach to compete in the large global tourism in

Author

avraamgialoglou

Language

EN