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This document summarizes a research paper that analyzed the integrated marketing channel system of Badii Farm, a small and medium enterprise (SME) in Purwakarta, Indonesia, in order to increase sales volume. The study found that Badii Farm currently sells its products directly to customers without other distribution channels. Most similar SMEs operate under this same system. Therefore, establishing additional marketing channels is necessary to expand sales volume and reach alternative markets. Potential opt

Author

Tania

Language

EN