About this document
Rural Consumer Buying Behavior Insights by Vamshi NC is a document available to read on EtoBox.
Rural consumers in India have different tastes and preferences compared to urban consumers. Rural consumers prefer bold primary colors, entertainment like cinema and festivals, and synthetic colorful clothing. They see red as representing happiness while green symbolizes prosperity. Urban consumers prefer lighter shades, theme parks and travel, natural fabrics like cotton and denim, and see red as flashy and green as safe. The consumer decision making process is influenced by multiple factors including prod
- Author
- Vamshi NC
- Language
- EN