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What is Understanding Distribution Channels about?

This document discusses distribution channels and physical distribution. It begins by defining distribution channels and explaining the roles of channel members like wholesalers and retailers. It describes how channels are organized and the problems companies face designing them. Channels help overcome discrepancies in quantity, assortment, time and space between producers and consumers. The document also analyzes the factors that determine a company

Author

Yeshambel Ewunetu

Language

EN