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A fishing company has seen profits decline 15% over the last year. The interviewee analyzes the situation by looking at revenues and costs. While costs have decreased by 5%, revenues have fallen 12%. Most revenue comes from fish sales and boat leasing. Leasing revenue is down due to lost customers but only makes up 15% of total revenue. Therefore, the problem must lie with fish sales. Fish sales revenue is determined by price, volume, and product mix. The product mix has changed to selling more large fish a

Author

Anum Wasim

Language

EN