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What is Religion about?

This study examines the influence of religion on attitudes towards the advertising of controversial products across four main religious groups: Buddhism, Christianity, Islam, and non-religious believers. A survey of 1,393 participants from six countries revealed significant differences in how these groups perceive offensive advertising, highlighting the importance of aligning marketing strategies with cultural and religious values. The findings suggest that understanding the relationship between religious b

Author

sivakulanthay

Language

EN