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B.Tech Marketing Management Exam Guide by Stanly Kurian is a document available to read on EtoBox.

What is B.Tech Marketing Management Exam Guide about?

This document appears to be a marketing management exam from 2011 containing multiple choice and long answer questions. Some of the key topics covered in the questions include: 1. Defining basic marketing concepts like consumer vs business markets, products vs commodities, and the BCG matrix. 2. Explaining niche marketing, the components of a marketing research plan, and the buying behavior process. 3. Describing the steps in effective communication and the role of public relations in promotion. 4. T

Author

Stanly Kurian

Language

EN