Can I read Branding New Zealand on EtoBox?
Branding New Zealand by Nathaniel Pernecita is a document available to read on EtoBox.
What is Branding New Zealand about?
Tourism New Zealand uses its "100% Pure New Zealand" branding campaign to portray New Zealand as pristine and promote outdoor tourism. This portrayal mystifies environmental issues like degradation to appeal to "nature travelers" seeking adventure. Travelers then help spread this idealized image on social media, treating experiences in New Zealand as commodities that express their identity. While propagating myths of New Zealand
- Author
- Nathaniel Pernecita
- Language
- EN