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Can I read Marketing: The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit on EtoBox?
Marketing: The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit by Hadler, Richard is a nonfiction available to read on EtoBox.
What is Marketing: The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit about?
While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of 'digital everything'. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.
Who reads Marketing: The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Hadler, Richard
- Publisher
- RJH Publishing
- Published
- 2022
- Language
- EN
- Category
- nonfiction
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