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What is Business Research Essentials for Managers about?

This document provides an introduction to research. It defines business research as a systematic, objective inquiry into problems to find solutions. Research can be applied, aimed at solving specific organizational problems, or basic/fundamental to generate general knowledge. Managers should understand research to identify and solve problems, make informed decisions, and prevent issues. Internal research teams have organizational knowledge while external consultants require less time to understand problems

Author

Nur Faizah Fauziah

Language

EN