About this document
Cross-Cultural Green Purchasing Insights by Bich Ngoc is a document available to read on EtoBox.
This document summarizes a study that examines factors influencing green purchasing behaviors among consumers in Shanghai, China and Los Angeles, USA using the Theory of Planned Behavior framework. The study found the model could satisfactorily explain eco-friendly purchases in both cultures. However, subjective norms and perceived behavioral control had a stronger impact on Chinese consumers
- Author
- Bich Ngoc
- Language
- EN