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What is Risk Taking and SME Market Share in Nigeria about?

This study investigates the impact of risk-taking on the market share of small and medium-sized enterprises (SMEs) in Ado-Odo/Ota, Ogun State, Nigeria. Findings indicate a significant correlation between risk-taking behaviors and market share, with 58% of the variation in market share explained by risk indicators. The research highlights the importance of calculated risk-taking for the growth and sustainability of SMEs in a competitive environment.

Author

Cal

Language

EN