Can I read Emotional Banking : Fixing Culture, Leveraging FinTech, and Transforming Retail Banks Into Brands on EtoBox?

Emotional Banking : Fixing Culture, Leveraging FinTech, and Transforming Retail Banks Into Brands by Duena Blomstrom; Springer International Publishing is a nonfiction available to read on EtoBox.

What is Emotional Banking : Fixing Culture, Leveraging FinTech, and Transforming Retail Banks Into Brands about?

Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: ·         Why don’t banks “care”? ·         How many banks will survive? ·         What is FinTech and why does it matter? ·         Can Banks become beloved brands and find their way to the consumer’s heart? ·         Why is t

Who reads Emotional Banking : Fixing Culture, Leveraging FinTech, and Transforming Retail Banks Into Brands?

Author

Duena Blomstrom; Springer International Publishing

Publisher

Springer International Publishing, Cham

Published

2018

Language

EN

ISBN

9783319756530

Category

nonfiction

Subjects

Finance, Marketing, Business