Can I read American Sports in an Age of Consumption : How Commercialization Is Changing the Game on EtoBox?

American Sports in an Age of Consumption : How Commercialization Is Changing the Game by Cory Hillman is a book available to read on EtoBox.

What is American Sports in an Age of Consumption : How Commercialization Is Changing the Game about?

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

Author

Cory Hillman

Publisher

McFarland & Company, Incorporated Publishers

Published

2016

Language

EN

ISBN

9781476624723

Subjects

Sports, Business, History