About this document

Panadol Market Overview and Trends by Abu Bakar is a document available to read on EtoBox.

Panadol is the single biggest over-the-counter brand in Australia, with a market value of over $162 million. According to reports from 2010, GSK earned $1.5 billion in revenue, $19.5 million in pre-tax profit, and spent $56 million on research and development. The analgesic market has moderate growth potential as people continue using medication to treat health issues like pain and colds. Panadol faces competition from drugs like Neurofen and Advil in the oligopolistic pain reliever market.

Author

Abu Bakar

Language

EN