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What is Store Quality and Customer Loyalty in India about?

This document summarizes a study on the relationship between store quality, customer satisfaction, and customer loyalty in retail stores in India. The study identified four dimensions of store quality - product quality, range quality, service quality, and customer sacrifice. A survey was conducted with 600 customers who shopped at various retail formats. Factor analysis was used to identify the store quality dimensions and their impact on customer satisfaction, word-of-mouth communication, intention to swit

Author

Abhishek Gupta

Language

EN