About this document

Understanding Consumer Behavior by ZainSami is a document available to read on EtoBox.

1) Consumer behaviour is the study of how individuals make purchasing decisions and the processes involved. It is unique to each individual and depends on the product, situation, and is influenced by psychology, sociology, economics and other factors. 2) Understanding consumer behaviour is important for marketers to better design products, promotions and strategies based on consumer needs, preferences and decision-making processes. However, consumer behaviour remains complex and unpredictable as internal t

Author

ZainSami

Language

EN