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What is PBA: A Powerful Marketing Platform about?

The Philippines has a long history with basketball dating back to 1910 when the American colonial government first introduced the sport. It has become deeply ingrained in Philippine culture and society, transcending demographics. The Philippine Basketball Association (PBA) was formed 40 years ago and has become a major sports and entertainment institution. It is also considered one of the most powerful marketing platforms in the country, driving brand awareness as it draws large television audiences of over

Author

Lili

Language

EN