About this document
Social Media by Nigel Williams is a document available to read on EtoBox.
People attend events for social reasons like staying connected with friends and family, and to take advantage of special offers. They hear about events through word of mouth, print advertising, commercials, and online advertising, especially social media. Attendees use social media daily to communicate, stay informed about interests and news, and to reveal their identity. Reliance on social media for event promotion can impact attendee motivation when the information quality is perceived to be high.
- Author
- Nigel Williams
- Language
- EN