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Sustaining The Brand Through Psycho-Biological Marketing by ivaldhio.hadi.setyasa-2025 is a document available to read on EtoBox.

What is Sustaining The Brand Through Psycho-Biological Marketing about?

The document presents a psycho-biological marketing strategy by Dr. Andre Setiawan Omarhadi, focusing on how human biology influences branding and consumer behavior. It discusses the importance of understanding human advantages, the role of emotions like dopamine and serotonin in marketing, and the elements that make a brand tangible. The document emphasizes the significance of branding for both consumers and firms, highlighting aspects such as brand loyalty, quality signals, and competitive advantages.

Author

ivaldhio.hadi.setyasa-2025

Language

EN