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What is Concept Generation in Product Development about?

This document discusses concept generation, which is phase 2 of the new product development process. It involves selecting high potential opportunities and generating product concepts to address those opportunities. Several techniques for concept generation are covered, including brainstorming, problem analysis by understanding customer problems, scenario analysis to envision future situations, and using creativity methods like props or role playing. The goal is to develop new product concepts that specify

Author

Safriza Ahmad

Language

EN