About this document
Rural Marketing-UNIT 1 by Pankaj Verma is a document available to read on EtoBox.
Rural marketing involves the development, pricing, promotion, and distribution of goods and services tailored to meet the needs of rural customers, facilitating a two-way exchange between urban and rural markets. Marketers are increasingly targeting rural areas due to factors such as large populations, rising incomes, improved infrastructure, and competition in urban markets. However, challenges such as low per capita income, transportation issues, and cultural diversity must be addressed to effectively tap
- Author
- Pankaj Verma
- Language
- EN