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The Effectiveness of Meme Marketing in Brand Awareness Among KCC Mall of Marbel Customers by International Journal of Innovative Science and Research Technology is a document available to read on EtoBox.
The study examines the effectiveness of meme marketing in enhancing brand awareness among customers of KCC Mall of Marbel, focusing on entertainment, interaction, trendiness, and informativeness. While customers find the memes entertaining and engaging, the research indicates that meme marketing alone does not significantly boost brand awareness; rather, informative memes have a stronger impact on brand recall. The study recommends that KCC Mall of Marbel continue using meme marketing but prioritize creatin
- Author
- International Journal of Innovative Science and Research Technology
- Language
- EN