About this document
Philips by Kumar Prasant is a document available to read on EtoBox.
The document discusses the concept of Blue Ocean Strategy and provides an example of how Philips Electronics applied this strategy in the British teakettle industry. Specifically, it describes how Philips saw that the main issue British customers faced was not the kettle itself, but the lime scale in tap water. So Philips created a kettle with a mouth filter that captured lime scale as water was poured, solving customers
- Author
- Kumar Prasant
- Language
- EN