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What is Shan Foods about?

Shan Foods, a food company currently exporting to over 60 countries, plans to launch its products in the Australian market. It will target the large Asian population in Australia as well as native Australians with its variety of spices, ready meals, and desserts. Shan Foods follows a "glocal" strategy of standardizing core elements while localizing marketing mix elements. It aims to succeed in Australia through superior customer value and corporate social responsibility. Key challenges will be acquiring tar

Author

Anonymous NKeNrs

Language

EN