Can I read Great Answers to Tough Marketing Questions on EtoBox?

Great Answers to Tough Marketing Questions by P R Smith, (Paul Russell), 1957- is a book available to read on EtoBox.

What is Great Answers to Tough Marketing Questions about?

<p>* From the author of the best-seller "Marketing Communications"* Tackles some 120 sticky, tricky questions that can stump the most seasoned of marketers* Cuts through the usual theory and jargon* Light, easy-to-read, entertaining style* Every answer supported by an intriguing visual, or a thought-provoking quote* Updated to take account of all latest developments such as digital and e-marketing "This is edutainment at its best: a humorous, essential quick-reference guide to marketing." -- Peter Jones, Worldwide Marketing Training Manager, IBM Global Services"Buy this book ...you will be richly rewarded with greater market and competitive success." -- Warren Keegan, Professor of Marketing, Pace University, New YorkRefreshingly easy to read -- and use -- "Great Answers" is like no other marketing book. 120 challenging and entertaining questions and answers guarantee a swift improvement in knowledge and skills. Whether the reader is looking for a practical solution or a deeper understanding of an issue, the spot-on answers reveal: *which are the most powerful, proven techniques *why so much marketing is bad marketing *why big budgets donbt always produce results<br> • how to devise

Author

P R Smith, (Paul Russell), 1957-

Publisher

London ; Dover, NH: Kogan Page

Published

1999

Language

EN

ISBN

9780749430184

Subjects

Business, Marketing, Finance