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Cutlip and Center's Effective Public Relations by Glen M. Broom, Bey-Ling Shah is a business book available to read on EtoBox.
What is Cutlip and Center's Effective Public Relations about?
"This is a textbook for courses in Introductory public relations. It offers students the golden standard in public relations, providing the most up-to-date reference in the market. It is divided into 4 parts -- Each part builds on the previous giving students a strong base of knowledge for their subsequent courses."--
Who reads Cutlip and Center's Effective Public Relations?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Glen M. Broom, Bey-Ling Shah
- Publisher
- Prentice Hall ; Pearson Education [distributor
- Published
- 2012
- Language
- EN
- ISBN
- 9780132669153
- Category
- business
- Subjects
- Management, Sociology, Marketing
- Rating
- 3.72 / 5 (25 ratings)
- Updated
- 2026-03-14
Other editions & translations
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