About this document
Rolex Marketing Strategy Overview by alikhan168 is a document available to read on EtoBox.
Rolex is a Swiss luxury watchmaker known for high-quality timepieces. It produces about 2,000 watches per day and has annual revenues of around $3 billion. Founded in London in 1905, Rolex moved to Geneva in 1919 and is still privately owned. The company aims to maintain an image of exclusivity by carefully controlling the supply of new watch models. Both a plentiful and scarce supply can impact how the brand is perceived and influence the secondary market.
- Author
- alikhan168
- Language
- EN