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This systematic review analyzes the impact of free shipping on consumer cart conversion rates in online retail from 2020 to 2025, highlighting its role as a psychological barrier that influences purchasing behavior. The findings indicate that while free shipping can drive immediate conversions and increase Average Order Value, it poses challenges for small-to-medium enterprises due to margin erosion and high return rates. The review calls for a nuanced approach to shipping strategies, emphasizing the import

Author

ccrsit

Language

EN