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Consumer Behavior in Cosmetics: HUL vs P&G by Shreya chaudhary is a document available to read on EtoBox.

What is Consumer Behavior in Cosmetics: HUL vs P&G about?

The document is a research project report that compares consumer buying behavior towards cosmetics products of Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G) in Lucknow City, India. It includes an introduction of Fast Moving Consumer Goods, profiles of HUL and P&G, objectives of the study, research methodology used, data analysis and findings. The report aims to understand consumer attitudes, awareness and perceptions towards cosmetics products of the two companies through a questionnaire and s

Author

Shreya chaudhary

Language

EN