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What is Colgate-Palmolive Marketing Strategies about?

Colgate-Palmolive is an American company that produces oral hygiene products. It is the market leader in India with over 45% market share in the toothpaste segment. Colgate has several innovative products and uses strategies like celebrity endorsements, advertising, and rural initiatives to promote oral health. It targets different segments like kids, families, youth, and those with sensitive teeth. Colgate has maintained market dominance through a wide product line, massive promotions, and product innovati

Author

Pratibha Jha

Language

EN