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This document provides details for an assignment on introduction to marketing. The assignment requires analyzing the marketing strategies of two competitors, Lulu Hypermarket and Carrefour Hypermarket in Oman. Lulu is known as a trendsetter in retail and offers a modern shopping experience. Carrefour is one of the largest hypermarket chains worldwide and strives to provide a wide selection of high-quality products. The student must develop a business plan evaluating the marketing strategies of these two ret

Author

svt aliya

Language

EN