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What is OYO about?

OYO has expanded rapidly in India and China through innovative and cost-efficient marketing that builds direct customer demand. It now aims to use a similar strategy to grow in the US, where it has launched hotels in over 50 locations across 35 cities. To scale effectively in the US, OYO needs a digital strategy to reach customers at every stage and become a top consideration. The strategy must build awareness and consideration in new markets both in the short and long term.

Author

Abcde Fghij

Language

EN