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What is Trust about?

This document discusses a study on the effect of trust on customer acceptance of internet banking. The researchers introduce trust as another belief, in addition to ease of use and usefulness, that impacts customer acceptance of new information systems like internet banking. They collected survey responses from 845 internet banking users and analyzed the data using structural equation modeling. The results indicate that trust has a significant impact on customer acceptance of internet banking.

Author

Trang Lê

Language

EN