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Key Concepts in Business Strategy by Wah Phang is a document available to read on EtoBox.
What is Key Concepts in Business Strategy about?
The document outlines 12 key concepts related to business and management including vision, mission, objectives, strategies, identity, image, reputation, stakeholders, public, market, issues, and communication. It defines each concept and provides examples to illustrate them. Strategies can arise from any level of an organization and each department needs its own strategy. Stakeholders include internal and external groups like customers, community, owners, employees, shareholders, suppliers, and government.
- Author
- Wah Phang
- Language
- EN