About this document
Business Research Methods for Managers by George Mathew is a document available to read on EtoBox.
This document provides an overview of research methods for managers. It discusses what business research is, the different types of research including exploratory, descriptive and causal research. It outlines the basic research process and highlights how business research helps managers with decision making by reducing risk. Finally, it identifies some major topics that are common areas of research in business, such as general business conditions, finance, management and marketing.
- Author
- George Mathew
- Language
- EN