About this document
Understanding the Marketing Mix Essentials by Ibrahim Sameer is a document available to read on EtoBox.
The document discusses the marketing mix, which refers to the 4Ps - product, price, promotion, and place. It defines each P and provides examples. Product refers to tangible and intangible aspects of what is being sold. Price generates revenue by considering costs and competitors. Promotion communicates to the target audience using advertising and PR. Place is how the product is distributed both physically and through developing distribution channels.
- Author
- Ibrahim Sameer
- Language
- EN