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This document summarizes a research study that examined the influence of product and price on word of mouth, mediated by customer satisfaction, for customers of a bakso (meatball soup) depot in Surabaya, Indonesia. The study found that product and price have a significant positive influence on customer satisfaction, and customer satisfaction has a significant positive influence on word of mouth. Product was also found to have a significant positive direct influence on word of mouth, while price did not have

Author

annis@

Language

EN