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The Elaboration Likelihood Model Review Critique and Research Agenda by bygy.xinchao is a document available to read on EtoBox.

What is The Elaboration Likelihood Model Review Critique and Research Agenda about?

The document reviews and critiques the Elaboration Likelihood Model (ELM), originally introduced by Petty and Cacioppo, assessing its relevance in modern communication contexts. It identifies major issues such as the model

Author

bygy.xinchao

Language

EN