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Green Marketing by Van Phuong Nguyen is a document available to read on EtoBox.

What is Green Marketing about?

This study investigates the relationship between green marketing and consumer purchasing behavior in Balochistan, revealing a significant correlation between green marketing strategies and consumer decisions. Data collected from 67 respondents indicates that eco-branding, eco-packaging, and environmental advertisements influence purchasing behavior, particularly among younger consumers. The research highlights the need for further studies to enhance understanding and support businesses in adopting effective

Author

Van Phuong Nguyen

Language

EN