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What is Glocalization Strategies in the Philippines about?

Glocalization refers to adapting global products or services to meet local needs and preferences by combining global and local elements. It was coined in 1980 and involves product or marketing strategy changes. The advantages include increased success chances, driving innovation, higher sales, local job opportunities, and economic growth. However, large investments and resources are needed, and local markets and companies may resist foreign competition. Examples include McDonald

Author

rrserrano

Language

EN