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What is Integrated Marketing Communication Overview about?

Research shows that many firms are adopting integrated marketing communication (IMC) to improve marketing efficiency and reduce costs. IMC combines all aspects of marketing like advertising, public relations, sales promotions, and social media to allow customers to easily understand products. IMC first emerged in the 1980s due to changing customer demands, communication technologies, and media. Researchers study IMC to understand its definition, impact on customers and firms, and how well it integrates mark

Author

isaac sam

Language

EN