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A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns. Through an African folktale, Russian in-flight magazines, Croatian neckties, Spanish billboards in California, an ancient Chinese scroll painting, and more, this collection of twelve original articles by scholars from around the world presents absorbing and fascinating insights into a wide variety of ethical, political, economic, historical, and social concerns construed through multimodal texts across different languages and cultures. This volume is a first in multimodal/multisemiotic discourse studies to focus primarily on texts from non-English speaking contexts. While most of the contributions make use of analytical tools from Systemic Functional Linguistic theory, including intersemiotic complementarity, the GeM model, the system of appraisal, and bonding, some make use of the concepts of intertextuality, schemata and Bakhtin's notion of genre. The analyses

Author

Bowcher, Dr Wendy L.

Publisher

Palgrave Macmillan UK

Published

2012

Language

EN

ISBN

9780230355347